Privacy policy

PRIVACY POLICY

At MB Brands, we prioritize protecting your privacy and ensuring the secure handling of your personal information. This Privacy Policy consolidates information for clarity and comprehensiveness.

Information We Collect

A. Personal Data Provided by You

When making a purchase, we collect your:

  • Full name
  • Contact details
  • Date of birth
  • Gender
  • Preferred language
  • Address
  • Email address
  • Payment information

Additionally, we collect data related to browsing activity, such as product views, order details, and interactions with our Customer Service team.

B. Personal Data Collected Indirectly

Through technologies like cookies, web beacons, and pixel tags, we gather information about your online interactions. This may include your:

  • Name
  • Email address
  • Gender
  • Date of birth
  • Location
  • Friends list
  • Interests

We collect this information with your consent.

How We Use Your Information

Order Processing

Personal information is used for processing orders, communicating about purchases, and providing customer support.

Marketing Purposes

We use your information for marketing purposes, including sending promotional emails, with the option to opt-out at any time.

Retention and Protection of Personal Data

Data Retention

We retain personal information as long as necessary to fulfill the intended purposes.

Data Security

We ensure data security through encryption technology and other appropriate measures.

Data Disclosure

We do not disclose or sell your data to third parties without consent, except when required by law.

Cookies Statement

Enhancing Browsing Experience

Cookies enhance your browsing experience and enable personalized content delivery.

Cookie Data Retention

Cookie data is retained for 13 months, with renewed consent sought afterward.

Necessary Cookies

We use "Necessary Cookies" to ensure our website functions properly. These cookies store a unique identifier for consistent service, like keeping items in your cart or remembering your language preferences. These cookies are essential for viewing the website and are stored during your browsing session.

Key purposes include:

  • Site Diagnostics and Analytics: Collect data on user behavior.
  • Security Maintenance: Ensure site and user security.
  • Routing: Direct users during technical updates.
  • Site Loading: Enable proper site loading.
  • Multi-Session Access: Remember user IDs across sessions.
  • User Identification: Manage security tokens.
  • Essential Functions: Facilitate navigation and features like shopping carts.
  • A/B Testing: Test design variations.
  • Non-Marketing Analytics: Analyze site performance.

Legal Basis: Necessary for website functionality.

Data Categories: Browsing data, device data, location data.

Retention Period: During browsing session. Manually deletable via browser settings.

Recipients: Website management providers.

Functional Cookies

We use "Functional Cookies" to enhance website performance, analyzing data for:

Non-Marketing Analytics: Analyze site performance and product data.

Legal Basis: Consent.

Data Categories: Identity data, browsing data, device data, location data.

Retention Period: Up to 24 months. Manually deletable via browser settings.

Recipients: Website management providers, business consultants, data analytics providers.

International Data Transfers

Data Processing

Data processing occurs within the European Economic Area or countries with suitable data protection standards.

Transfer Mechanisms

Standard Contractual Clauses approved by the European Commission are used for international transfers; we do not sell customer data to third parties.

Changes to Privacy Policy

Policy Amendments

We reserve the right to amend this Privacy Policy, with updates posted on our website for transparency.

Your Rights and Choices

User Rights

Depending on your location, your rights include access, deletion, correction, and portability of personal information.

Processing Restrictions

You have the option to restrict processing, withdraw consent, and manage communication preferences.

Complaints

Contact Us

If unsatisfied, contact us at customerservice@mbbrands.co.uk; you have the right to appeal decisions and lodge complaints with local data protection authorities.

International Users

Data Transfer

Transfer, storage, and processing of personal information may occur outside your country.

Protection Mechanisms

We rely on recognized transfer mechanisms for data protection when transferring data outside of Europe.


Thank you for entrusting us with your personal information. For questions or concerns, contact us at customerservice@mbbrands.co.uk. By using our website, you consent to this Privacy Policy. Further inquiries can be directed to customerservice@mbbrands.co.uk. Thank you for choosing MB Brands for your shopping needs!